In 2011 adidas Originals organizes 6 pop-up stores with guerrilla tactics in Germany, Switzerland and Austria. D’art Design Gruppe creates this unique shop concept customized for the adidas collection “ransom” and “blue”.
Only the ones who will be in the right place at the right time can purchase the exclusive collections. The pop-up stores open only for a short time in Germany, Austria and Switzerland. Only invited guest know the locations. They are communicated through social media channels. The urban style stores are 40 to 90 sqm large. Not only the materials like the store furniture consisting of steel tubes, exposed cables or the illumination with simple light bulbs is simple. The products also seem to be hung randomly on the system. But anything is left to chance: The system behind it all can be put up within on day on site with one hex key.