Design by Richard Arthur Stewart.
Fast Eddie’s is a no nonsense barber shop found in Allston, MA. one of Boston’s many historical neighborhoods. This place is the epitome of traditional Americana, which I wanted the mark and typography to represent; Franklin Gothic and ATF Bodoni scanned from a letterpress book with a mashup illustration combining an iconic eagle and barber’s comb.
I wanted to stay away from the “red, white & blue” barber pole theme and stick with something high contrast and modern. Stark, rich blacks screen printed on whitewash 100 lb. card stock give the collateral a strong masculine feel while referencing the brand’s age and history.