/: Design by Richard Arthur Stewart. Fast Eddie’s...



  1. Design by Richard Arthur Stewart.

    Fast Eddie’s is a no nonsense barber shop found in Allston, MA. one of Boston’s many historical neighborhoods. This place is the epitome of traditional Americana, which I wanted the mark and typography to represent; Franklin Gothic and ATF Bodoni scanned from a letterpress book with a mashup illustration combining an iconic eagle and barber’s comb.

    I wanted to stay away from the “red, white & blue” barber pole theme and stick with something high contrast and modern. Stark, rich blacks screen printed on whitewash 100 lb. card stock  give the collateral a strong masculine feel while referencing the brand’s age and history.

    (Source: brandingidentitydesign.com)