lukethompsondesign:

Just came across Moving Brands’ pitch for the brand for London, which I believe was an open brief. Unfortunately, they weren’t selected in the end, but the work presented and the idea of an open design process are both pretty interesting.

Amusingly, when I went to find out which brand did win in the end, my search for ‘london brand’ yielded the Moving Brands blog. I couldn’t find which one was used ultimately.